2025-09-16

Alumni Talk on “Introduction to Consumer Psychology: A Perspective from a Consumer Psychologist

Department of Psychology

Venue

REVA University

REVA University

The Department of Psychology, School of Psychological and Behavioural Sciences, organized an engaging Alumni Talk on 16th September 2025 at SVB Block, Room No. 802. The session was delivered by Ms. Pooja B, an esteemed alumna of the department, on the topic “Introduction to Consumer Psychology: A Perspective from a Consumer Psychologist.” The talk provided valuable insights into the field of consumer psychology, highlighting how psychological principles are applied to understand consumer behavior, decision-making, and market trends. Ms. Pooja shared her professional experiences as a consumer psychologist, giving students a practical understanding of how theory translates into real-world applications. She discussed key concepts such as perception, motivation, and attitude formation in consumer behavior, while also emphasizing the importance of cultural and social influences on buying patterns. Through interactive examples and case studies, Ms. Pooja encouraged students to think critically about the role of psychology in marketing and business. The session was well-received by the students, who actively participated in the Q&A session that followed. Many expressed that the talk broadened their understanding of career opportunities in applied psychology, particularly in corporate and market research domains. The department extends heartfelt gratitude to Ms. Pooja B for sharing her expertise and inspiring the students to explore emerging fields within psychology.

Report on Alumni Talk-12-09-25